Introducing longer-lasting styles from the professional grade ProLuxe straightener. The intelligent Optiheat technology found within, locks in styles all-day, giving you healthy looking and beautifully straight hair. Your hair will...

Achieve silky straight styles and eliminate frizz and flyaways with our hottest, fastest* straightener. The digital display helps indicate the best temperature for your hair ranging from 150-235°C. Plus, the turbo boost function pushes the...

Delivering maximum shine and salon-quality performance, the new Shine Therapy PRO Straightener features 3x Shine Enhancing Technologies. The Advanced Ceramic Coating, Super Ionic Technology and Professional Heating System work together...