Close Up Toothpaste DIAMOND ATTRACTION 100gm

Now make heads turn every time you walk into a room with your dazzling white smile.

For the first time a revolutionary new Closeup range, co-created with oral cosmetic experts - our most advanced innovation yet. Inspired by the latest technologies in Cosmetic Oral Care to give you the white smile that will captivate everyone around you.

Closeup White Attraction Diamond gel teeth whitening toothpaste is co-created with cosmetic dentists to give you the power of attraction just when you need it. With its revolutionary Blue Light Technology, it makes your teeth visibly whiter* in one brush. This toothpaste for whitening also progressively whitens teeth as you brush by helping remove yellow stains on teeth.

*whitening is an instant optical effect measured using a digital imaging system. Results may vary.

Power White with Blue Light Technology
This toothpaste has revolutionary Blue Light Technology. When you brush with it, you see the unique blue foam in action. After brushing, the blue is gone and your teeth are visibly whiter than before. Right from the first brush, it also provides gradual whitening with regular use.